Sunday, July 13, 2008

Trackable Bananas

(check out the animation featuring the above banana)

So the other day I was eating a banana (my mom's on an all veggies/fruit/beans diet so suddenly I'm faced with a bounty of healthy things to eat) and I was surprised to discover that I had the option of virtually visiting the farm on which it was produced. Each banana has a sticker with the number of its farm of origin, and you can go online to view a webpage full of info including the farm's organic certifications. There's also an option to view the farm on Google Earth (perhaps slightly creepy, but also kindof cool). My banana was from Hacienda Pérez Quiñonez, located the province of El Oro in Ecuador. (see link)

Anyway, I know that's way more than you probably ever wanted to know about my eating habits, but I thought it was really cool. Usually, finding out where your food comes from requires extensive investigation, and it was nice to be handed that information with the food for a change. At first I was a little skeptical (given the dirty history of big fruit companies and that I'm generally suspicious from reading No Logo) but then I realized that I was confusing United Fruit (now Chiquita) with Standard Fruit (now Dole). Maybe I'm wrong, but I think Standard Fruit has a less violent history than United Fruit's history (which includes a banana massacre). Anyway, this Wikipedia article was pretty informative and brought back hazy memories of the Foreign Policy class I took in high school, so that was fun.

Some things:
-Dole Organics Website
-Banana Wars (you can read portions on google books...)

1 comment:

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