Re-Shirt.

Austria-based Re-Shirt sells used and cleaned t-shirts with a story behind them -- on their website, a photo of each tee is posted along with a great memory that the former owner had with it (ex: made out with my hot crush, big job promotion, got accepted to med school, etc). Re-Shirt provides a way for the new owner to carry on the memory and create their own with it, continuing to post their experiences on the site using the shirt's ID number and give it back when or if they choose to.

Essentially: Like vintage, but interactive! From an environmental standpoint, the company also does a great job by supporting reuse rather than buying new clothing.

From their site:

"'Re-Shirts clearly represent a whole new way of managing resources. With the comparatively low amount of energy needed to wash, print and deliver the Re-Shirts it is possible to keep existing cotton resources in circulation. The fact that the stories of the previous owners are of central importance for the Re-Shirts can also be seen as a “social upgrade”. Re-Shirts are a concrete example of how we can come to understand circular flow economy. A model that we should most certainly also consider for other resources and products.'

Facts and Figures about Conventional T-Shirt Production:

Cotton production and processing is organized globally : Each year more than 20 million tons of cotton are produced.
Extremely large amounts of water are used in the cotton production process. On average, 20,000 liters of water are needed to produce 1 kilogram of raw cotton.
The extreme amounts of water needed for growing cotton have resulted among other things in the drying up of the Aral Sea, one of the biggest environmental catastrophes of our time.
On top of that are the use of pesticides and the high energy consumption: approximately 10% of the pesticides produced world-wide are used in cotton growing.
Environmentally safe cotton growing is a viable alternative. Intelligent watering can reduce the amount of water needed by two thirds. That is of course only possible if the total production amounts do not continue to increase.
Approx. 30 megajoule (or 8.3 kWh) are needed to produce 1 kilogram of raw cotton fibers. In Germany alone, the average cotton consumption per person and year is 11 kilograms."

Link: Re-Shirt Story Store.
To donate: Re-Shirt Donations.